KPMG US
Executive Visibility and Content Strategy
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Role: Creative and Editorial Strategist
Challenge: Develop authentic executive brands for the KPMG Influencer Executive Visibility Program that translate executive’s industry expertise into differentiated thought leadership while aligning each leader's voice, business priorities and market perspective.
Approach:
Developed a distinct positioning and voice for each executive based on their expertise, business priorities and audience.
Translated complex research into strategic narratives and editorial themes that could scale across LinkedIn and relevant platforms.
Partnered with executives and stakeholders to align messaging, creative direction and business objectives.
Used performance insights to continually refine content strategy and audience engagement.
Result: Build trusted executive brands by translating complex industry expertise into differentiated thought leadership. Supported a portfolio of 9 senior leaders through strategic messaging, creative direction and performance-informed content that strengthened visibility, engagement and market presence.
