My work is rooted in the belief that feeling is our most powerful currency. To me, brands are living stories that should be felt, not just seen; crafted to stir emotions and leave a lasting impression. My mission is to craft those unforgettable "Aha" moments that stick with you, much like the way art, music, and prose have always left their mark on me.

With a background in Journalism and Theatre, I’ve honed my ability to weave cohesive narratives, whether through writing or bringing grand visions to life on stage. In my work with agencies like Digitas and top-tier brands like American Express, I've learned that building and managing a brand is a lot like directing a theatrical production. I see every product as a character in a play, every campaign brief as a script, and every launch as opening night. And just like in the theater, I believe in the power of teamwork, bringing together a casts of designers, writers, and marketers to turn a shared vision into reality.

I’ve learned to find the common thread across seemingly disparate ideas, disciplines, and perspectives, bringing clarity and coherence to complex creative challenges. My unique strength lies in my ability to bridge the gap between strategy and creative—part meticulous planning and part artistic alchemy. I like to break the mold, thinking outside, around, and sometimes even on top of the box. Whether shaping a brand or bringing a creative vision to life, I see the big picture and craft the roadmap to get there.

When not weaving tales, you can find this creative polymath on meditative walks in nature, immersing myself in NYC’s vibrant art scene, and sipping iced coffee no matter the season. My Kentucky blood runs blue (Go Cats!), and when I’m not cheering on the Wildcats, I’m in my kitchen conjuring culinary wonders.

Select Clients & Partners

American Express | KPMG LLP | Digitas | Ogilvy

Credit Suisse | Momentum | Sarankco

Dentsu Creative/mcgarrybowen | Pentagram

Find how we can work together to bring a new experience to life!